Tuesday, 4 June 2019

Ironbound's movie theatres

Ironbound is such a small part of Newark that's amazing to think that Ferry Street alone  had two movie-houses in the 1930s & 1940s.

Rivoli Theater on 208 Ferry Street, Newark, N.J. 
the Rivoli Theater was where Leslie Furniture stands today... it must've been shut in the 1950s. 
208 Ferry Street - Newark, N.J. - 28 February 1926 - The Rivoli Theatre 

Rivoli on 208 Ferry Street, Newark, N.J. - 'The Mummy' released on 22nd December 1933.
172 Ferry Street - Ironbound Theatre turns into PIC Theatre on 15 October 1946The Ironbound Theatre name is clearly visible on the white façade.

The Ironbound Theatre was opened circa October 1921. It reopened as the Pic Theatre on 16 October 1946 and retained this name thru at least 1951. Later reverting back to the Ironbound Theatre name. It was still listed in the 1956 Film Daily Yearbook. After closing this former theatre housed retail shops on the street level and the International Tae Kwon Do Academy on the second floor. By 2018 it housed a garage for a bank and a bakery.

PIC Theatre opened its new phase with a last-year-movie: 'Story of G.I.Joe' with Robert Mitchum had been released on 18 June 1945
Double-featured with 'Story of G.I. Joe' was LeRoy Prinz's 'Fiesta', a technicolor extravaganza released on 28 November 1941. Judging by 'Fiesta's plot one may infer that the Ironbound's Iberian-Latin population was on the increase: Don Juan Hernández's niece Cholita (Ann Ayars) returns to her village from Mexico City announcing she will not marry José (Jorge Negrete), her village boyfriend, bur rather the radio star Fernando Gómez (George Givote) who has accompanied her home. José enlists two of his friends to pose as bandits to frighten the arrogant and cowardly Fernando and win Cholita back.

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