Friday 30 September 2016

Fixing up to fly to the USA

Rua Brigadeiro Tobias, 613, 3rd floor - at Luz, São Paulo in 2020. 
 
It's awesome to be able to look at a picture of what was my travel agent's office building through Google's GPS. Hers was a one-room office on the 3rd floor in which she had her desk in the centre of the room, a telephone and a couple of file-cabinets. Licia sat at her desk with her back to the window which looked on rua Brigadeiro Tobias. There was a lift with scissor gate always parked on the ground floor. The outside of the building was plastered with plain-cement (now it's covered with off-white tiles).

I remember the first time I entered her office which had the door that opened to the hall always open, with Ms Wielenska sitting at the centre of her desk with her back towards the street.

She was very meticulous in the instructions she gave her client regarding the various steps one should take to behave like an international citizen when one had to go through imigration and customs. Since the very beginning I felt we had a partnership: she'd give the plot and I would follow the lead. She asked me about my job history and I told her I had been working as a clerk at Sao Paulo's Bar Associatiion for a year.

It didn't take Licia long to come out with a fautless plan on how to secure a US entry-visa for someone in my circumstance. As I had been working at that office for a year nothing more natural than to spend my yearly-vacation visiting the USA. I would spend 3 weeks in New York City and Washington, as there was a free-of-charge trip from NYC to Washington to anyone who purchased a Rio-NYC-Rio ticket. She told me I had to prepare myself for I might be  summoned by the US Consulate to be interviewed personally.

Licia was a Capricorn, born on 16 January 1933. That's why we hit it off as soon as we started our business. She was a 38 year-old lady who had a 10 year-old daughter. I never knew much about Licia's private life but I knew she cared. Every time she said the word 'aeroporto' (airport) she mispronounced as 'arioporto' which is not really uncommon but made it more conspicuous in Licia's case due to her business being centred around airports. 

Whenever Licia explained something related to prices of air-fare and she had to demonstrate how much a cruzeiro was worth in US dollar she wrote the @ symbol. Like, Cr$... @ US$... is equal to: That was the first time I ever saw this @ being used - 40 years before it became a daily affair after the advent of the Internet.  

Ever since Nino & Myself left the Army in mid-1968, we drifted from job to job. I had worked as a typist for newspaper 'Folha de S.Paulo' for six months while Nino had been a clerk at Mappin, a great departmen-store in town which his own father had worked before retiring. Nino was notorious for not holding a job for too long. He was too unconventional to last at any position. He would start alright, become the star of the office but soon enough he would grow bored with the mortifying routine and did something outrageous. Then he would be invited to leave or he himself left with no misgiving. There was another time when he worked as a clerk at Club Athletico  Paulistano, a social club for the rich on Rua Honduras. I remember I went there to see him one day and he left the Club through a gate on Rua Estados Unidos, next to Rua Augusta. Needless to say he didn't last long there either. These 2 jobs was all Nino held during the time we were friends. 

After a bad spell with no work, I was lucky to have found me a fairly good paying job as a clerk at Sao Paulo Bar Association (AASP) in April 1970I was still adamant to make that old dream of going to the USA come true. 

Nino met Pepe, a Spanish young man who was on his way to California where he planned to establish himself for a few years. They had a hot romance in São Paulo and Pepe promised Nino he would wait for him in San Francisco as soon as he settled up there. I thought Nino would speed our plans up a little but I was completely mistaken. As soon as Pepe left for the US and the novelty wore off, Nino went back to his old bad ways of 'living for today'. So I made up my mind: I would stop talking about 'going to the US' and work my way towards this goal in silence. We still met often but I was mum! Nino usually showed up at lunch time at Largo Sao Francisco, we had a bite and talked for 2 hours. Sometimes he showed up in the evening and we talked until we dropped. But I never breathed a word about my plans. I knew it wouldn't do any good. And I was right.

Around May 1971, I hit the big time when my older brother Fernando came home one day and said his friend Bernardo was back from the USA. He and a friend of his had lived in the New York City area for a whole year and told wonders about the place. I begged Fernando to ask Bernardo details on how to make this sort of trip. Two days later, Fernando came up with a scrap of paper with the address of a travel-agent in town who took care of all the paper-work. I went to see her immediately, had a long talk with her; I must confess I liked Licia at first sight and decided to do whatever was to be done to get mission accomplished. Mind you, I kept Nino in the dark about the whole thing. I was afraid he would find fault or some sort of hindrance and abort the plan.

Rua Brigadeiro Tobias corner with Rua Washington Luiz at Luz, São Paulo in 2020.

I couldn't tell what I did in the ensuing days except that I was in a happy and excited mood. I asked Licia the price of the air-fare; US$ 1,600 which was a lot of money in 1971. She said I could pay on instalments. But that was not exactly my main concern at the time. I had to put Licia's plan into practice. The first thing I did after talking to Mum & Dad, was to have a little conversation with Yvone Biolcatti, my boss at AASP. I told her my plan to travel to the USA and try to stay there the longest possible. I told her I would have to get a letter from our employers stating I intended to visit the US during my 4-week annual leave in October. As Yvone was exectutive secretary to the board of director she had some clout and explained my plan to Dr. Antonio Carlos Malheiros. He wanted to see me personally so I was summoned into the room and I told him the whole thing. He was sympathetic to my plan and agreed to sign a letter addressed to the US Consulate stating I would visit their country as a deserved vacation from work. That must have been August 1971. 

I went back to Licia with Dr. Malheiros' letter, my passport and proof of income from the bank from which I got my monthly pay. Licia sent it all to the Consulate and waited for their reply which didn't take long. By early September I went to the US Consulate at Conjunto Nacional, on Rua Padre João Manuel corner with Avenida Paulista to be interviewed by some official there. I think I was interviewed by the vice-consul himself. I remember he smoked a pipe, which was unusual in Brazil. He seemed to be a calm person and I felt at ease with him. He asked me whether he could pose the questions in English and I said yes! He wanted to know why I wanted to visit the USA. I had all figured out before I got there. I told him I admired American democracy; I said something about Abraham Lincoln and righteousness. I think the vice-consul was positively impressed by my discourse which was given in Portuguese. I felt he was friendly towards myself and after a while he told me to wait outside. I went out and sat in the main room with other people waiting. It didn't take long for my name to be called out by a secretary at a counter. She gave me back my passport with an Entry Visa to the USA valid for 3 months. All of a sudden I was walking on clouds. I said 'Thank you' and left the office almost like Gene Kelly in 'Singing in the rain' or Julie Andrews in 'The sound of music'.

It was before noon. I walked Avenida Paulista, turned right to Rua da Consolação, walked two blocks down, turned left at Rua Maceió and right again at Avenida Angelica, where my Father worked in the back lot of an Orthopaedic Clinic. From his workshop in the back I could see the back of Teatro Record, on Rua da Consolação.     

 After coming back from my American experience I kept in contact with Licia paying her a visit when I needed to change dollars into cruzeiros. Every time I tried to go back to the US, Licia was the one I headed to. Some time the second part of the 1970s, Licia decided to visit the USA herself. She flew 'low season' to visit Newark, New York and Washington. It must have been January or February for while Licia walked on the sidewalk she slipped and fell on an icy floor. She ended up breaking up a leg and was in deep trouble for she had to pay top dollars to have her leg plastered. Her winter holiday was over and she flew back to Brazil as soon as she could.

Licia told me she had dinner with Tia Eugênia. They seemed to like each other and probably made business too. Licia also had a friendship with Haroldo Cunha who had been living in 'America' for quite some time. These are the only people I remember Licia quoting.
 
Hotel Terminus on the corner of Rua Brigadeiro Tobias and Rua Washington Luiz in 1939. It was the most luxurious and sophisticated hotel in the city. It was opened in September 1922, and quoted by the New York Times as being one of the best hotels in South America.

Hotel Terminus was impounded by the federal government of President Getúlio Vargas in 1943, maybe due to overdue taxes. The owners built a new hotel on Avenida Ipiranga but the shine was gone.

Uma foto dos artistas modernistas de 1922, no hall do Hotel Terminus, é constantemente informado (erroneamente) ter sido tirada durante a Semana de Artes Modernas de 1922. O que obviamente não é verdade pois o hotel foi inaugurado alguns meses depois desse evento.
Rua Brigadeiro Tobias which starts off Praça do Correio in 1947. See Água Raza bus #60.
Passengers queue up to enter the tarmac of Congonhas Airport in São Paulo to board their planes while relatives and friends wave them goodbye from the balcony in the background. That's exactly what happened to me when I flew to New York even though it was already dark when I boarded the plane bound to Rio where I boarded a bigger jet that flew overnight. 
Congonhas Airport in 1959, seen from yet another angle... before the appearance of those tube that connect passengers straight into the airplane... 

Wednesday 21 September 2016

Crazy Eddie

WPIX-FM DJ Jerry Carroll & Crazy Eddie. 

Eddie Antar, retailer and felon who created ‘Crazy Eddie’, dies at 68


Eddie Antar, the Brooklyn-born man who created the chain of Crazy Eddie electronics stores only to watch it collapse when an underlying fraud was exposed, died on Saturday, 10 September 2016. He was 68.
His death was confirmed by the Bloomfield-Cooper Jewish Chapels in Ocean Township, N.J., which did not say where he died or the cause.
Mr. Antar, who was born on 18 December  1947, grew his business from a single Brooklyn store, founded in 1969, into the largest consumer electronics chain in the New York metropolitan area, fueled in large part by the spread of the VCR. At its peak, the chain had 43 stores, with locations as far north as Boston and as far south as Philadelphia.
As it expanded, Crazy Eddie also became famous for a memorable series of commercials starring an exuberant, fast-talking man many falsely believed to be Mr. Antar himself.
The real star, a radio disc jockey named Jerry Carroll, performed in more than 7,500 radio and television commercials that ran for nearly 14 years, starting in 1975. The commercials always ended in the same way, with a signature touting of Crazy Eddie’s “in-s-a-a-a-a-ne” prices. The comedian Dan Aykroyd lampooned the advertisements on “Saturday Night Live.”
In 1984, Mr. Antar took the business public at $8 a share. Within two years, its stock price would hit $79 per share. At its peak, Crazy Eddie reported annual sales of more than $350 million.
But that success was illusory. In 1987, dissident stockholders staged a takeover of the company. Within two weeks of the acquisition, they said they had discover that $45 million in merchandise was missing. At the same time, federal prosecutors were building a case against Mr. Antar, charging that he had defrauded shareholders through stock manipulation.
In the end, the authorities accused him and two brothers of skimming cash and infating the value of the company. Even before going public, Mr.Antar would fly to Israel with cash strapped to his body as part of the skimming scheme, they said.
In 1990, Mr. Antar fled the country. He was found and arrested in Israel two years later, then extradited to the United States.
Sam E. Antar, a cousin of Eddie’s, was the company’s chief financial officer. He pleaded guilty to fraud and testified against Eddie, describing how the company inflated inventory and sales figures. He later became a consultant to government agencies investigating accounting fraud.
In a plea bargain, Eddie Antar pleaded guilty to one charge of racketeering conspiracy and served nearly seven years in federal prison. His brother, Mitchell, pleaded guilty to a count of conspiracy and a count of making false statements and also served time in prison.
In 2001, Mr. Antar joined with some former associates to remake Crazy Eddie as an internet company, but the effort ultimately fell apart.
Despite its demise, the Crazy Eddie chain became an enduring symbol for bargain-basement retail. “Futurama,” the animated series about a New York City pizza deliveryman living a thousand years in the future, for example, features a car-dealing robot named “Malfunctioning Eddie” known for “insane” prices.
The crimes aside, Mr. Antar had his admirers. On Sunday, several people posted comments to a Facebook page for former Crazy Eddie employees acknowledging his flaws, while remembering him fondly.
Larry Weiss, who helped create the chain’s iconic commercials but left years before its collapse, remembered Mr. Antar as a complex man.
“He was a character. He was very charming, charismatic, very powerful, very decisive. He was an incredible leader,” Mr. Weiss said in an interview. “Really everyone in the company idolized him. He was a very cool guy. And then there was the dark side that got him into trouble.”
Mr. Antar is survived by four daughters, Simone, Nicole, Noelle and Gabrielle; a son, Sammy; two brothers, Mitchell and Allen; and a sister, Ellen Kuszer.